32 Estados Modern Mexico Store Privacy Policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from 32estados.com (the “Site”).
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”.
We may also collect data about yourself offline. In events organized by us or third parties, and in pop-up shops. We will only collect your Name, email, and special preferences you have for receiving specific information about our products and promotions via email. We refer to this information as “Offline Information”.
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information, Order Information, and Offline information.
COOKIES
Cookies help us to tailor our website to suit you and to reflect your tastes and your browsing habits. They also allow us to save any information you have entered so you don’t have to enter it all again the next time you visit.
It is not necessary to accept cookies to visit our website. However, if you would like to place an order or add an item to your shopping basket, you will need to set your browser to accept cookies so you can use the shopping basket and checkout functions.
- We use cookies to recognize your device and to collect and analyze data to come up with strategies to improve our website. This makes our website easier for our customers to use and helps us to provide you with personal recommendation of products you may like.
- We also use cookies to serve targeted ads from Google, Facebook, Bing, and other third-party vendors.
- Our third-party advertising partners use cookies to track your prior visits to our websites and elsewhere on the Internet in order to serve you targeted ads. For more information about targeted or behavioral advertising, please visit https://www.networkadvertising.org/understanding-online-advertising.
- Opting out: You can opt out of targeted ads served via specific third-party vendors by visiting the Digital Advertising Alliance’s Opt-Out page.
- We may also use web beacons, tracking technology and other automated tracking methods on our websites, in communications with you, and in our products and services, to measure performance and engagement.
PIXELS
We currently use Facebook Pixel to better target our customers with personalized Ads in the Facebook network.
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud;
- When in line with the preferences you have selected, provide you with information or advertising relating to our products or services.
- To inform our fulfillment provider to ship the product to you.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
We use offline information, to send you vía our newsletter specific information that you have selected and provided permission about our products and promotions. You can stop receiving our promotional emails by following the unsubscribe instructions included in every email.
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Your personal data is only shared with third parties in order to fulfill the contract or the payment. These third parties (e.g. the provider of our order management platform, the supply chain company fulfilling the good or the payment provider) may be situated outside your country of residence. You, therefore, agree that we may share your data with such third parties.
For our email communications, we use MailChimp. The data we store in this third-party service is only your email address, name, and preference for email communications. Your data can be retrieved, changed and erased at any time if requested by you. To learn more about MailChimp's privacy policy visit: https://mailchimp.com/legal/privacy/
Furthermore, we shall only provide third parties with your data in compliance with this privacy policy or if you have explicitly agreed to such transfer beforehand.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a lawful request for information we receive, or to otherwise protect our rights.
BEHAVIORAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
In addition, you can also select your tracking preferences for most of the advertising tools in the European Union in the following link: http://www.youronlinechoices.com/ch-de/
You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
YOUR RIGHTS
You have the right to access the personal information we hold about you and to ask that your personal information to be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below or sending an email to: info@32estados.com.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at info@32estados.com or by mail using the details provided below:
32 Estados E-Concept Store
Zopfstrasse 22 Au ZH CH 8804